Accuracy
We measure ECG, not estimate heart rate from light. Decisions should be built on reliable data.
Health as a way of life
WITU is an ecosystem of premium wearables for tracking your resource state, recovery, and longevity. We combine jewelry-grade design, accurate biometric data, and intelligent algorithms.
- 2 yearsof research
- 5devices in the ecosystem
- 50+preorders and pilots
Why we do this
Most trackers show numbers but offer no understanding. We're building an ecosystem that connects your heart data with your body's real biochemistry — and turns it into clear, evidence-based steps toward feeling better. Accurately, beautifully, and without a monthly rent for access to your own health.
What we believe in
Accuracy
Evidence
Two years of research and validation. Every recommendation rests on science, not marketing.
Aesthetics
Health is part of life, not a diagnosis. That's why the device looks like jewelry, not a gadget.
Freedom
No mandatory subscription, no lock-in to a single vendor. Your data belongs to you.
“We build WITU for those who want to manage their state consciously — on data, not on feelings. A device you can trust, and one you're not ashamed to wear.”
Who's behind WITU
An interdisciplinary team: from biomedical engineering to industrial design.
Head of R&D
R&D and science
Responsible for sensors, HRV algorithms, and ECG-channel accuracy validation.
Biomedical engineers and researchers responsible for sensors, HRV algorithms, and accuracy validation.
Chief Medical Advisor
Medical advisors
Cardiologist; verifies the accuracy of interpretations and scientific claims.
Cardiologists and sports physicians who verify the accuracy of interpretations and scientific claims.
Head of AI and Data
AI and data
Develops blood test parsing, the DCI index, and personalized recommendations.
The team developing blood test parsing, the DCI index, and personalized recommendations.
Head of Design and Product
Design and product
Turns technology into jewelry-grade wearables.
Industrial designers and a product team turning technology into jewelry-grade devices.
50+preorders and pilots
5devices in the lineup
2 yearsR&D
2026sales launch
Want to collaborate?
Investors and strategic partners have a dedicated page. For clinics and enterprises — our B2B track.